ID3AS Blog

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Owning Your Media Coverage

You can’t always control what the media says about your business, but you can control what you do with it. After your business receives media coverage of any kind, how you leverage the positives, or, own the negatives, will impact your brand. Don’t passively wait for an influx of new customers, or the storm to...
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Online Reputation Management 101

Review sites and social media pages have quickly become some of the most influential and authoritative research tools while searching online. According to a recent study by BIA Kelsey, 97% of consumers find information about local businesses on the web, and 70% of those people form their perceptions of those businesses based on what the...
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Optimizing Your Social Media Profiles

As social media continues to grow, one of the most important things that you can do for your brand, is to be sure that all of your social media profiles are optimized for their intended platform. Optimize your social profiles by strategically planning, creating, and maximizing your social presence. Make sure that your brand shows...
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How to Develop an Effective Social Media Content Strategy

The content that you post on social media has the power to turn your followers into fans, and your brand into a recognizable, household name. This impact only comes from tailoring your brand’s content and having a solid social media strategy, not just sporadically updating your platforms when you have the time. Social media strategies...
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Social Media Metrics and Why They Matter

The world of social media metrics can be confusing. From follower counts to post engagements. You may be wondering what you should track and what metrics are beneficial to your business. Allow the Social Media Gurus at D3 to guide you through the key metrics that you should pay attention to. Gain a stronger understanding...
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Taking Email Marketing to the Next Level

You already know that email marketing is a powerful tool to use for your business, but how do you take it to the next level? Email marketing can be a cost-effective way to engage with your customers, as well as drive sales. There is no other marketing platform, aside from social media, that can guarantee...