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news
Businesses Moving Toward Online Marketing
More cost effective and trackable marketing methods gaining momentum at expense of traditional media
There’s a game-changing shift underway in the marketing space. Where is your business positioned? Are you ready to leap into the future? The decision can dramatically affect your business’ bottom line. Consider these statistics:
- Traditional ad expenditures down 21% in 2009 (includes all print, TV, radio, outdoor)
- Meanwhile, Internet ad expenditures up 8%, even during recession
- 90% of marketers say they will continue to increase their direct online ad spends; 15% say they will “drastically” increase
- 55% of these marketers expect to continue to reduce their traditional marketing investments over the next 3 years
It is becoming clear that doing business the same old way is becoming a risky proposition as the Internet becomes a much larger piece of consumers’ lives. According to research company, Neilsen Online, there were over 8.5 billon, yes Billon, searches on the web in the United States the last year.
It could be hazardous to your business’ health to continue operating the same old way. Online marketing is not just a trend and it is not reserved for the future. It is the here and now. Aggressive businesses will position themselves with strength and prosper on the other side of this challenging economy while those stuck in the past may struggle to reach their customers where they are spending more and more of their time – online.
Electronic marketing has just begun to establish its foothold in the marketplace as businesses are migrating toward technology in order to increase productivity, improve tracking and reduce costs. It’s largely a matter of the bottom line and making smarter business decisions based on accurate statistics, enhancing what works and abandoning what doesn’t.
It all starts with a well-built web site that features search engine rich content. Search engine optimization all starts with your web site and getting links to it. That’s where social networks and updated, relevant content comes in. Make your site worth the visit and make it easy for your visitors to talk about you. That helps your search engine rankings.
So, whether it is search engine marketing, email marketing, social networking, local search, mobile integration or display advertising, the time to take the leap is now. Don’t let fear of the unknown hold you back. D3Corp can educate you on the tools, develop a customized campaign, implement the strategy and analyze success with real time analytics.
It’s a brand new world out there… put it to work for you.
Contact us for a free consultation:
D3Corp.com
support@d3corp.com
410-213-2400
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