Basic Instructions to use the email marketing system
(Word Document)

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CAN-SPAM Compliance – A few guidelines to follow:

1. POSTAL ADDRESS - Valid Physical Address can include a PO box or Mail Stop, as long as the USPS recognizes it.
   
   
2. PERSON is now defined not just as a human, it can also be a corporation, non-profit, etc. This is who is responsible for CAN-SPAM compliance when sending a commercial email. So business entities, as well as regular folks are now responsible for CAN-SPAM compliance in regards to all commercial email they send.
   
   
3. DESIGNATED SENDER RULE - This applies to you if you include any advertising or partners in an email. If you don't include your company name "in the email" with a link to access your site, your advertisers are responsible for CAN-SPAM compliance even if your name is in the From Label. This mainly applies to companies who send coupons or offers on behalf their partners.
   
   For example: Company A sends an email to their list with a special offer from Company B. In the email, Company A must have some information that advertises their own service, and some way for the recipients to access their site.
   
   If Company A does not include some kind of ad for their own company inside the email, then Company B being advertised within the email would be responsible for all CAN-SPAM compliance.
   
   IMPORTANT NOTE: If you're advertising in another company's email marketing campaign, make sure they put something about their services with a link to their site! You don't want to be on the hook for their CAN-SPAM compliance. Also, CAN SPAM states (again) that all commercial emails:
   
   • Must have a working reply-to address or other web based opt-out mechanism (which must also be conspicuous) for the company listed in the From Label
   • Can't be false or misleading
   • Can have no deceptive subject lines
   • Must comply with the SEXUALLY EXPLICIT label


4. UNSUBSCRIBE - Unsubscribes must not be complicated, nor can it require some kind of purchase, or taking a survey. The only thing you are allowed to ask for in an unsubscribe is an email address and the user's email preferences.